<p><strong>About Us</strong></p><p>We’re a fully integrated performance agency - combining SEO, Paid Media, Creative, Brand Strategy, Web Development, CRO, and Data Analytics under one roof - with teams across Canada, the US, and Europe. We’re growing fast and looking for a Senior SEO Specialist who can do it all: execute campaigns hands-on, lead and grow a team, and build trusted long-term relationships with clients. You’ll be joining an established SEO team of 9 full-time specialists - there’s real depth here to lead, collaborate with, and grow. This is a hybrid role based out of our North York office, with 2–3 days per week in-office collaboration.</p><p> </p><p><strong>What You’ll Do</strong></p><p><br></p><p><strong>Lead, Manage & Execute</strong></p><p>You’re not just a strategist - you’re hands-on. You’ll manage and mentor a team of SEO specialists while also rolling up your sleeves to execute campaigns directly. You set the standard by doing, and you build the team up by leading.</p><p><br></p><p><strong>Design & Execute Cutting-Edge SEO Strategies</strong></p><p>Plan, implement, and oversee holistic SEO campaigns for local, national, and global brands — blending traditional tactics with AI-first optimization (ChatGPT, Gemini, Perplexity, and other LLM platforms).</p><p><br></p><p><strong>AI Environment Optimization</strong></p><ul><li>Craft and refine content prompts tailored for large language models to secure featured snippets and AI-powered answers.</li><li>Collaborate with content, UX, and development teams to build schema and structured data that enhance AI overviews and knowledge-graph visibility.</li></ul><p><br></p><p><strong>Local SEO & Google Business Profile Mastery</strong></p><ul><li>Optimize and manage Google Business Profiles to improve local pack rankings, drive customer actions, and deliver bottom-line ROI.</li><li>Implement review-generation campaigns, citation audits, and localized content programs to strengthen presence in key markets.</li></ul><p><br></p><p><strong>Performance Measurement & Reporting</strong></p><ul><li>Develop dashboards and reports that track both traditional KPIs (rankings, traffic, conversions) and emerging AI-driven metrics (AI answer appearances, LLM coverage).</li><li>Translate insights into clear, actionable recommendations for clients and internal stakeholders.</li></ul><p><br></p><p><strong>Trusted Advisor & Client Relationship Owner</strong></p><p>Serve as the primary SEO consultant for clients - someone they genuinely enjoy working with. You’ll build strong, long-term relationships, communicate complex ideas with clarity and confidence, and present strategies and results to stakeholders at all levels. You’ll also support the sales team with pitches and SEO assessments.</p><p><br></p><p><br></p><p><strong>What we offer:</strong></p><p><br></p><ul><li>Highly competitive salary + performance bonus** - we benchmark above market and reward results.</li><li>Hybrid schedule: 2–3 days in-office at our comfortable North York location.</li><li>Corporate medical and dental benefits.</li><li>A genuinely energetic, collaborative culture where smart people push each other to do great work - no politics, no silos, just a team that’s invested in each other’s success.</li><li>Work alongside brand strategists, creatives, paid media specialists, data analysts, CRO experts, and web developers - it’s a rich, stimulating environment where great ideas come from everywhere.</li><li>Real opportunities for career growth into senior leadership as we scale across North America and Europe.</li></ul><p> </p><p><strong>Contact us if:</strong></p><p> </p><p><strong>You are no stranger to</strong></p><ul><li>HARO, Skyscraper techniques, manual outreach, and other creative link-building approaches.</li><li>AI overviews optimization, and optimizing for ChatGPT, Perplexity, and Gemini.</li><li>Deep-dive keyword research and driving new page creation initiatives.</li><li>Technical SEO auditing and feature prioritization.</li><li>Working cross-functionally with content teams and developers to execute SEO projects.</li><li>Local Google Business Profile optimization from A to Z.</li><li>Strategizing and managing link-building projects with outside vendors.</li><li>Organizing and leading client presentations, delivering performance reporting, and providing insightful recommendations.</li><li>Proactively managing client accounts across multiple platforms, anticipating issues, and developing solution-focused recommendations.</li></ul><p> </p><p><strong>You are good at</strong></p><ul><li>Developing short-, mid-, and long-term SEO strategies.</li><li>Leading brainstorms, generating ideas, and keeping projects organized.</li><li>Taking hands-on, creative approaches with content marketing.</li><li>Staying current on new SEO research, AI, and emerging trends.</li><li>Performing site-specific keyword research and competitive analysis.</li><li>Technical SEO audits and driving on-page optimization implementation.</li><li>Backlink analysis, opportunity identification, and link solicitation.</li><li>Preparing and communicating regular and ad hoc performance reports.</li><li>Managing and growing a team - delegating effectively, giving clear feedback, and developing people.</li></ul><p> </p><p><strong>You possess</strong></p><ul><li>Strong interpersonal and communication skills - clients love working with you and your team trusts you.</li><li>5+ years of SEO agency experience, including at least 1–2 years in a team lead or management capacity.</li><li>Solid knowledge of server technologies (caching, environments, logging).</li><li>Ability to analyze, synthesize, and communicate critical data - and adjust strategies accordingly.</li><li>A bachelor’s or master’s degree.</li><li>High emotional intelligence, ownership, and accountability.</li><li>Strong leadership presence - you inspire confidence in both your team and your clients.</li><li>Advanced content marketing experience.</li><li>Experience in PR outreach in North America is an advantage.</li></ul><p><br></p><p>Don’t wait - tell us about yourself and how you want to make an impact for our clients and our team.</p>